About us

Founded by Tracy and Rachel, fashion industry experts with over three decades of experience in the world of fashion, our brand Live Unlimited was born out of a desire to redefine the standards of inclusivity in the clothing industry. Tracy, frustrated with the limited options for curve clothing, envisioned a brand that celebrates the diversity of women's bodies.

Live Unlimited emerged with a simple yet powerful ethos – no woman should be limited by her size; every woman deserves to live her life unlimited.

Image of founders Rachel and Tracy


Determined to bridge the gap between style and inclusivity, Tracy and Rachel embarked on a journey that would revolutionise the way we perceive and experience curve fashion by focusing on the importance of clothing that fits and flatter's a woman's unique silhouette.

The brand launched in 2012, for five years it was a small capsule collection but in 2017, a new chapter unfolded and Liveunlimitedlondon.com was born, followed by us launching on Next.

The journey continued,  launching on John Lewis online and in-store in 2020. Finally in 2023, we proudly partnered with M&S, to continue our mission of making stylish and inclusive fashion accessible to all.


We’re proud to have an inclusive, supportive and hardworking team that always strives to do the best for our customers. We are, and have always been, a female-led, owned and run brand and our staff are made up nearly entirely of women. 

We believe in more than just clothing; we believe in a lifestyle that knows no boundaries. Our collections are a testament to the idea that fashion should be an expression of confidence, comfort, and authenticity. Every piece is thoughtfully designed to embrace and enhance the diverse shapes and sizes of real women.

Our fit mannequins


We are a brand that specialises in creating beautiful plus size clothes that fit and flatter. Where many other brands take a smaller size and simply grade up, we have a tried and tested fit process which takes into account how women’s bodies change throughout the size spectrum. 

We take pride in our commitment to quality, style, and inclusivity. Our mission goes beyond the seams, fitting every style on a size 16 and a size 24 fit model, paying meticulous attention to ensuring our garments celebrate your curves, rather than stifle and hide them.

We strive to inspire women to embrace their bodies, express their individuality, and live life unlimitedly.


We are not interested in fast fashion where the planet pays the price – instead we aim to design high-quality, timeless pieces that will live in your wardrobe for years to come.

On our journey to become fully sustainable, we already use a variety of eco-friendly fabrics and production methods, and are working on improving this all the time. 

We are proud to be a living wage employer, and to only work with factories that meet the highest ethical standards.

Our design inspiration boards


Based in London, our design team work hard to bring you timeless, flattering and comfortable pieces which you’ll love forever.

Designed and fitted in-house, our pieces include everything from dresses to coats and knitwear. Print is part of our heritage, and can be seen throughout our range in subtle florals and statement animal designs. Our offering is always expanding with each new season, bringing more and more women the opportunity to look and feel fabulous in what they wear.